Brainstorm .Harnessing the Power of Productive Obsessions By Maisel, Eric (Book – 2010)

Summary: Eric Maisel talks about how “productive obsessions” change the way people think very literally. An obsession has a bad reputation for being something that motivates people to do great things that require intense focus and devotion. Maisel encourages all of us to tackle a task head on, devote a part of your life to it.

Review: Though most of the book reads like a self-help client testimony compilation, this book frames the notion of creativity in a way that is most effective (I think). It’s not about trying new things, but investing more in the stuff you already are tasking your brain to think about. I would love to explore the dynamics of obsession more and see how they can be channeled into a creative path that is more like a current than a staircase.

Rating: 7 neuron clouds

Wine-pairing:  Velvet Goldmine (1998)A reporter’s obsession takes him down a path of glam rock, mystery and identity.