Here’s a mood board. What is a “mood board?” Well, it’s a collected effort to establish the tone of whatever campaign you are trying to put together. The one I am working with includes pictures of kitchens, a muted picture of Portland and our color palate. I chose the color palate as well as the Parisian Portland photo to show a life of leisure that can be achieved by buying the product (which in this case, as per the assignment, a fictional one–an app). My group is really competent and skilled in many facets. Being one of two graphic designers in the group, I took a more conceptual role and I was less involved in production for the print ad. I helped come up with the headline “Chaos controlled.” which will be better reflected in the edits next week. Other mandatory components: Interview question sampler (full documents not included), product name, 5 adjectives describing product, targeted audience.  Hopefully, for the 30 sec ad, they will take my recommendation on the Amelie soundtrack. It’s just so lovely.

Update 12-8:

Last week, we presented our print ad to the class after receiving some critique from Jill and did some last minute (last hour) editing to make the story of the ad stronger. Jill had a good point about how the ad was really busy and the story wasn’t obvious, which is important for people flipping through magazines, each advertisement needing to catch the reader’s eye in a glance. We beamed as most of the class sat silent as the teacher implored them for corrections or additions we should make to the ad. (A couple of people wished our model was older and more clothed, but considering short notice, the thanksgiving holiday, and other stylistic considerations, our photographer did well.)

With the help of my team mates, I made this story board for the 30 sec commercial for this campaign. It really helped have other people to edit the story I devised to match the concepts we talked about when establishing the print ad. Sometimes, you’re too close to the storyboards to see the forest.