Ment Cat, New Branding Strategy

After reading this book, Microstyl by Christopher Johnson, I realized my online efforts (this blog mostly) were somewhat disconnected, but mostly un-Google-able.  One of his many tenets in micro-writing (this includes blogs, tweets and copy for advertisements) is that it’s important  secure a brand name that is unique. Seeing as how my blog’s title was Basement Cat– I named the blog after a lolcat caption– I decided to abbreviate it, perhaps robbing it of its apparent origins, but giving it a place in the twitter name realm.

Another inspiration for this new approach to social media, I have been reading the magazine, Communication Arts. My school has a shelf half-full (I’m an optimist) of these magazines. I read them and notice where the award-winning design firms are (a few in Seattle!) and I note that a few of the authors and some of the designers have twitter handles. I always feel like each platform (linkedin, twitter, pinterest) have great (and the not-so-great) cultural conversations that affect the users’ success in some tiny way and I’m missing out.

One of my friends, more twitter-y than I, said he appreciated Conan O’Brian’s twitter strategy. One a day. Sometimes good, sometimes hilarious. I like that, only one chance to screw up your message– a day. I have some musings about stuff that isn’t worth a blog post, but perhaps some 140 characters.

So, that’s me, explaining that my facebook  is going to be littered with these daily transfers of tweets from twitter.com proper to facebook. There’s always a catch when linking other accounts to facebook, it seems. Mostly that their brand shows up with your status update, reminding everyone you know of an institution helping you with self-expression. It’s like seeing the brand of a microphone in big letters over someone’s head at a concert.

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