Design Brief

Today, my team presented the initial deliverables to Jill. (Chris was at a conference.) We had our team name, team logo, prototype logo, concept, design brief and mood board. She approved it saying that the timeline and the logo needed finessing and the rest of it was in an unfinished state, so it was a safe assumption that there is still a long way to go to complete this assignment. You could tell that she was happy with the idea itself and excited to see where we’ll take it. She seemed inspired by it, too. She seemed to bubble with ideas, but she constantly reminds herself that she really ought not to give the students ideas.

 

The assignment: create identity materials for the branding of the summer and Evening non-credit classes for Seattle Central Creative Academy.

 

We assigned roles and deadlines for all the components, the logo, buttons, tee shirt, web pages and more. I am now the Project Manager. It’s a great feeling because I had some difficulty with this role last quarter and I already feel the rewards of some hard lessons learned. I have a schedule delineating when a project gets started, reviewed and completed and we have a week I noted for finishing and finessing (Jill’s suggestion.) My team is responsive to feedback and so far has delivered promptly. I think it’s going to be a great team effort.

 

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