_kern the headline   _optical/metrics   _look for the challenging letters (inclines are problematic   _go word by word   _match the ones you’ve solved (i.e. if there’s an od -lowercase- that you’ve got down, the same kerning measurement works for ac-in some fonts)   _kern body text by going to your menu, see justification   _start with letterspacing   _then wordspacing   _and rarely when the situation calls for it, itsy bitsy changes to glyph scaling

Jason says: you can “fake justify” by manually balancing through kerning line by line.

As a note: Never double return. There’s a button to do the heavy lifting, making the spaces between your paragraphs as much as they need to be.

Jason also says: In the real world, save everything. There will be a time when the Client says I liked it better two weeks ago and it’s always when you’ve written over the document and never when you’ve saved every step of the way.