I don’t know exactly what I was thinking when I started designing this label. Designing without a dieline (template for cutting) for a label is like walking a tightrope without a net. Even the most skilled (not to say that I am that) performers can fall. This first label (left) was applied yesterday and I stared incredulously. How could it not fit?! I eyeballed it for at least three minutes! I thought a half circle would be the top shape, but that wasn’t. And the sides were wider than I thought (note the way that the stripe stops short of the sides. I presented it to Tom anyways for a critique. I wasn’t sure that he would stick around for long after school (this was 3pm yesterday) but I had a meeting with him. He told me that it’s not very well put together. Designing with the dieline is essential. A student commented that the type for the type of oil looked too crisp. Tom agreed and added that the brand should be the dominant component. I reworked the file until I produced (right) the better label. It’s a great feeling to finally like the thing you’ve been working on.
Kismet Arts Tangent 
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