Yesterday, I received a logo design assignment for an architect/builder duo. The challenge is to make their names seem like to separate names instead of one guy named Bruce Wever. I sketched out my logos and he seemed really pleased. As an echo from Jill, Jason and Tom, Terry (my boss) said that designers directly go to the computer.  So much in fact that some time ago he had a neon fixture with a pencil and paper and some motion lines commissioned and installed into his conference room.

I had felt compelled to try out my other thumbnails in the computer though Terry said very explicitly that one of them stood above all the others in his mind. This is a huge lesson. It might be okay in a classroom to work the ones you’re curious to see if they have any potential, but it feels like to me that when your director says this is where the money is, it really seems to be and polishing the lesser ones doesn’t improve them. He also said that my shovel looked like a toy. Tellin’ it like it is. I like my boss.

I had felt compelled to try out my other thumbnails in the computer though Terry said very explicitly that one of them stood above all the others in his mind. This is a huge lesson. It might be okay in a classroom to work the ones you’re curious to see if they have any potential, but it feels like to me that when your director says this is where the money is, it really seems to be and polishing the lesser ones doesn’t improve them. He also said that my shovel looked like a toy. Tellin’ it like it is. I like my boss.