Today, Tom played the TED talk by Rory Sutherland, Life lessons from an ad man. In many of his other genius observations, he noted that Shreddies was able to change perception of their product through this humorous campaign. “The interface fundamentally determines the behavior.” -Rory Sutherland in·ter·face [n. in-ter-feys; v. in-ter-feys, in-ter-feys]  noun, verb, in·ter·faced, in·ter·fac·ing. 1. a surface regarded as the common boundary of two bodies,spaces, or phases. 2. the facts, problems, considerations, theories, practices,etc., shared by two or more disciplines, procedures, or fields of study: the interface between chemistry and physics. 3. a common boundary or interconnection between systems,equipment, concepts, or human beings. 4. communication or interaction: Interface between the parent company and its subsidiaries has never been better. 5. a thing or circumstance that enables separate and sometimes incompatible elements to coordinate effectively:The organization serves as an interface between the stategovernment and the public. Interface is…