Author: KC

  • Advertising Analysis #1 Using Tom Lenon’s Advertising Concept Word List Summary: (medium, typeface, etc.) Describe the thing. Billboard in Capitol Hill, Seattle, last seen Monday, October 1st, 2012. Bold colors, sans-serif white font. Photographic approach. visual method: Language-pun Type Plus Image Celebrity endorsement Alignment Symmetry Space Analysis: What approaches? Audience?  Audience: young, culture-driven food product…

  • the next 10 years poster For Self-Directed Project class, the first (not self-directed) project was to make a poster reflecting my next ten years. My initial idea was to make a bunch of origami fortune tellers, but I didn’t know how I’d glue them to a poster, so then I thought more about having the same…

  • Today’s critiques of html, wireframes and style tiles went fair enough. Minus points for me because I didn’t expand out my wireframes. I am so used to doing wireframes as device frames because everything leads out from links on the desktop wireframe. With mobile wireframes, it’s impossible and ill-advised to make everything “above the fold”…

  • Is the first step in design structure or content? I’ve been thinking over the weekend about why Chris in the other EPUB class would be telling us “structure first, then content.” It struck me like a huge lightbulb: there’s an assumption there. Every time a designer goes to design something in InDesign, they have a…

  • Today was the first meeting of Drawing Group/Club/Class. We had a 15 min sketch time, drawing from real life. Introduction to Blind Contour drawing (without looking at what you are drawing, try to capture the shape of your subject in a single fluid line). Use your pencil. Use it hardly, softly, violently. Find ways to…

  • I looked around on the internet and I thought, I’d like a responsive sketching templates like this one. But for this project the client only wants two iterations of the website, so I made this 2-up sketching template (for you to print out and use if you choose) desktop mobile responsive sketch sheet. I sketched three…

  • Today’s class other than the seemingly mandatory first week lecture about how tardiness is unbecoming was a peek into the world of advertising (see Tom’s Pinterest board on the subject!) Advertising is more competitive now than ever before and it’s our challenge as designers and art directors to be very very clever. (I totally wrote…

  • Yesterday’s InDesign class (specifically focusing on the EPUB medium) was exhausting. It was an assessment session. An assession, if you will. I felt like I was looking at a Fractal artwork, looking deeper, you end up finding more features and so on until you control the atoms of the document. At least, that’s what it…