After translating my sketches into vector, I eliminated a few that I thought had some potential. After adding type, I think the top left one is slightly too slanted and bottom heavy. I’m not sure about the type exactly, but I think it’s a promising inquiry and after tomorrow’s critique, I’ll have a better sense…

Today, after writing a creative brief, Tom asked the class to brainstorm and make thumbnails for our chosen corporate identities. After two hours, we had a critique. He looked at all of us and said that this is the stuff that we burn and forget about. He’s seen so many logos and he knows our…

As part of the first exercise for logo class, Tom had a list of random words and verbs, assigning to each student a new brand. The goal is a pictorial logo, my brand: Prancing Pirate. I generated word maps with some dictionary definitions and inspiration from Google Images search. I started off pretty cartoony and…

Logos With Meaning. Today is the first day of the quarter and Tom is teaching Logo Design, Corporate Identity, and Pinterest. This is the first time that a class I’ve attended has used Pinterest for anything. Social media is starting to play a big role in education, classrooms using it to share relevant discoveries. Social…

I designed this logo for my website in web design bootcamp class. I used Berkshire Swash and added a couple of extra swashes, modified the apostrophe and illustrated a fan. My audience is quirkly and young. I wanted the logo to convey a sense of play and pseudo-elegance, like kitsch and costume jewelry. The L’opera…