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  • Start-up Weekend Seattle: Day 1

    November 17, 2012
    Business Model Generation
    Business Model Generation

    This weekend, I will be busy with Start-up Weekend. We met at the Zillow offices on the 31st floor of the Russel Investment Office Building downtown Seattle. We had pizza and beer and played a game of “Half Baked.” It’s a business game where you divide into teams, choose a team leader, get assigned two random words and come up with a start-up idea in 15 minutes then pitch it to the room in 60 seconds. Props are allowed but no slides. My favorite was Wiggle-Skulls, a headset that plays music (the soundwaves massages the inside of your head) while the headband massages your temples.

    We sat through an hour and a half of actual pitches that people have been thinking about. Lots of apps. A few specialized social dating sites. We voted on which ideas would be made into projects then joined teams. I’m in a team with an entrepreneur/material scientist, a motion graphics designer and a marketer/business guy. We met up, exchanged contacts, established ideas further and we’re now developing some rough sketches of the business model, value proposition, etc. We spent a little time looking through a book brought by our business guy, Trevor.  Business Model Generation. Tomorrow’s going to be a long day.

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  • Square One Ad Campaign Comps

    November 16, 2012

    My assignment for advertising class: creating an ad campaign for Square One Bistro, an eatery put on by the students of the Seattle Central Culinary Academy. My deliverables 3 tabloid-sized (11″X17″ posters).

    A big improvement over my thumbnails last week. I started this campaign with the idea of drawing parallels between academics and food–thanks for the idea, brainstorm group! What I am to end up with are comps. Comps are polished drafts– exact proportions. These have placeholder photographs that I took in Square One Bistro. They were really friendly and let me photograph. I used Century Schoolbook font on my poster. When it came to dealing with their “logo”–they don’t really have one. I struggled on where to put it. I put it top and centered like a menu or a penguin book. In critique, Tom noted that it competes with the headline. I used adobe photoshop to create the posters. Everything has a hue/saturation layer. The biggest comment in the critique was the color– and the border. I chose yellowy hues to give the feeling of an aged poster, something of nostalgia and a warm institution. The comment was that “yellow backdrops make anything in front of it less delicious.” They are probably picking up on the idea of “aged” paper and therefore this must be really old food. The hand-drawn type–I did myself with a highlighter marker– gives it a little attitude like the editorial graffiti on a propaganda poster. I isolated the pictures to create that 50’s cut out ad look. In critique, there were some typographical issues, leading and my first typo. It’s PRErequisite. I was so disappointed in myself. It’s a bad friday when I submit a typo for Tom to point out to the whole class– nothing gets by him!

    thumbnails sobs eries

    square one bistro ad campaign
    square one bistro ad campaign comps at critique
    square one bistro ad campaign comps v2
    square one bistro ad campaign comps after making changes using suggestions form critique

    I love seeing this drastic improvement. It looks more contemporary and the items really pop.

     

    (Earlier Post Relating to This Project)

     

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  • Numbers

    November 14, 2012

    Naming Schemes. I came across this website when I was thinking about how to organize my files for my visual/audio project when I saw this factoid and I had to typeset it.

     

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  • Visualizing Dub Step: Samples

    November 14, 2012
    After effects project from Katarina Countiss

    test

    Sample 1-Skrillex talking bassline tutorial (Ni Massive)

    Sample 2-UKF Dubstep Tutorial (Presented by Dubba Jonny)

    Sample 3-LG – Synth Sounds (Official Video)

    Today, I conducted a study. It was very loosely coordinated. I printed sheets of paper with rectangles and asked the students in my class to visualize the sounds. We are not motion graphic designers (just regular two-year program graphic designers). Their conventions for conveying motion are not trained (at least, not most of them). I told them to fill in the left box first to show the state of the beginning and the right box to show the state of the end. The middle box is used to help show the transition.  I played the samples and gave them time to complete each round. It was very successful. I collected 21 sets of 9 frames.

    I’m intrigued by visual language. Some sets are unified by a motif (like a circle) and the same thing is warped depending on the sample.

    I’m not sure how to share my data. A challenge I faced was naming conventions. Using names like a1-1.jpg (first author, number of sample, first unit) was successful. Here’s a version of Sample 1. Every three frames belong to one sequence to the sample imagined by one designer.

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  • Drawing a Poem

    November 13, 2012

    This Is Just To Say

    This Is Just To Say by William Carlos Williams. Today in drawing club, we illustrated a poem. After considering Edgar Allen Poe’s Raven, we decided to go for a simpler poem and Emily suggested this lovely little poem. We parsed up the phrases and gave each person a bit of the poem to work on for an hour, thumbnailing and presenting our ideas to each other and then ink drawing. ( I will add to this as I get more drawings, some were not done in the duration of the meeting.)

     

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  • NRD Phase 3: Polishing a nrd

    November 13, 2012
    work in progress website screenshot
    work in progress website screenshot- start of day

    Critique from the Fadiman (web teacher): “More white space, especially between elements vertically and in terms of line height. Elements in header are crowded and unharmonious. More padding in those boxes around your headlines. I think inclusion of a younger, edgier font. Advertising needs to be integrated, not marginalized to the right column. Content and structure are great, but needs more social.”

    yslow plugin screenshot
    This is what happens when you don’t pay attention to how big your photos are.
    screenshot of website version1
    screenshot of what I offered up for critique today

     

    I like the idea of a physical interface look, but this isn’t styled enough. I have a lot to do. I don’t think I understand the brand’s aesthetic. I am going to consult my style tiles again and figure out what I need to do to make this website what I want it to be.

    Katsite Project 2

    (Earlier Post Relating to This Project)

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  • SOB: Thumbnailing the Campaign

    November 9, 2012

    thumbnailing for ads for square one bistro

     

    I had these today for class. Some critiques: tweak headlines -> Eat our good grades. and Take the Pop and Sizzle Quiz. Make the image complement the headline and perhaps play with type to match a graded paper. I have a week to carry these as far as I can go. It’s time for some food photography!

     

    (Earlier Post Relating to This Project)

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  • NRD Phase 2: Implementing The 1140px Grid Layout

    November 7, 2012
    screenshot of website before reframeworking
    screenshot of website before reframeworking

    I felt like I had lost control. Things weren’t floating the way I expected them. I think that fluid grid layout in Dreamweaver has a lot to live up to. I much prefer using classes to control boxes. The 1140px Grid System is flexible and if you understand code, very straight forward. It suffers from what is referred to as “divitis” (lots of divs) but it makes up for it in even spacing and clear labeling.

    The 1140px CSS Grid System · Fluid down to mobile.

    Going from one to the other meant overhauling the site. Keeping the html someplace safe while I put in the framework. It is a good exercise because I closed off some tags that were left open and understood better where I put things. I am glad my slideshow is working like it should. Everything is feeling much more structured than my last website.

    To do list:

    add the logo in the header
    Styling buttons, posts and designing a banner ad
    Getting more feature articles (I need 10)
    Coding some drop-down menus
    polishing general design
    adjusting slideshow size to fit container
    cut down photos to the right size and quality for maximum performance
    add font squirrel fonts

    screenshot of website after restyling
    screenshot of website after restyling

    Katsite Project 2

    (Earlier Post Relating to This Project)

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