Today, I am at Infocamp. Right now I am on the lunch break, consolidating my notes from the first session. For those of you who don’t know how infocamp is structured, it is a participant-led series of talks. Seven infocampers had presentations and pitched what they wanted to talk to the infocamp when we met for…

Today, Tom played the TED talk by Rory Sutherland, Life lessons from an ad man. In many of his other genius observations, he noted that Shreddies was able to change perception of their product through this humorous campaign. “The interface fundamentally determines the behavior.” -Rory Sutherland in·ter·face [n. in-ter-feys; v. in-ter-feys, in-ter-feys]  noun, verb, in·ter·faced, in·ter·fac·ing. 1. a surface regarded as the common boundary of two bodies,spaces, or phases. 2. the facts, problems, considerations, theories, practices,etc., shared by two or more disciplines, procedures, or fields of study: the interface between chemistry and physics. 3. a common boundary or interconnection between systems,equipment, concepts, or human beings. 4. communication or interaction: Interface between the parent company and its subsidiaries has never been better. 5. a thing or circumstance that enables separate and sometimes incompatible elements to coordinate effectively:The organization serves as an interface between the stategovernment and the public. Interface is…

My boss, Terry, handed me a copy of this last week’s Adweek magazine. I was surprised at how relevant I felt its content is. Some of the articles covered how generating and manipulating memes plays a huge role in today’s advertising world. What I loved was the piece at the end of the magazine called…

Yesterday, I had the privilege of attending the first ever Square Tomato’s first Brown Bag Lunch. Larry Asher (Owner at School of Visual Concepts and Creative Director at Worker Bees, Inc.) was to speak about his app, an versatile multi-media, interactive book (App-book, Do or Die) and the future of digital advertising. From my previous blog post: “Larry Asher and Clark Kokich answer the question:…

  Yesterday, I had the privilege of attending the first ever Square Tomato’s first Brown Bag Lunch. Larry Asher (Owner at School of Visual Concepts and Creative Director at Worker Bees, Inc.) was to speak about his “not-exactly-a-book” book and the future of digital advertising. For me especially, this whole event was a testament to social media, down to the way that I…

This morning I was thinking about Richard Karstom’s inception facebook page cover. I was wondering with my new additions to my social media toolbelt if I could make a tunnel of social media. The theory needs more work. I couldn’t keep it going. There are some algorithms in the way, I think. I pinned my…

As a part of my internship’s Social Media Project, I am currently investigating Facebook pages. Facebook is ubiquitous. Using Facebook pages is a way to reach a lot of people. Many users “like” pages as a form of RSS (Really Simple Syndication). It’s a way to keep up with your favorite entities, music, artists, magazines,…